Atlassian named a Leader in the 2025 Gartner® Magic QuadrantTM for Marketing Work Management Platforms
We’re proud to be recognized by Gartner for a second year in a row as a Leader in Marketing Work Management Platforms – a reflection, we believe, on how Atlassian helps modern marketing organizations operate with greater clarity, efficiency, and impact.
Atlassian’s AI-powered marketing work management solution connects planning, execution, and organizational knowledge in one place. It cuts through operational complexity by modernizing ways of working, improving visibility, and aligning marketing with the rest of the business. With AI infused in everyday workflows, teams can focus less on managing work and more on driving results.
Download the report to learn:
- What defines a modern Marketing Work Management Platform
- How your organization should evaluate vendors
- Why Atlassian ranked as a Leader, scoring highest on Completeness of Vision
Get the Report
“At the core, our teams want to align, amplify, and accelerate Udemy’s work. Atlassian helps us do that. It aligns our teams by providing a clear and concise way for people to communicate and engage with one another. It enables us to amplify the work that is being done by providing a central place for everyone to go, which allows us to scale. In turn, that allows us to accelerate, because instead of us having to wait for somebody to reply or for a meeting to happen, we can just have instant communication and exchange within the platform.”
– Genefa Murphy, CMO
Meet Atlassian’s Marketing Work Management Solution: Teamwork Collection
Jira helps orchestrate and manage marketing work, from simple tasks to complex projects, so teams can deliver on big ideas together
Confluence is the collaborative workspace where teams and AI come together to create, share, and harness knowledge
Loom keeps context flowing across teams through video communication and makes meetings actionable
Rovo brings AI directly into workflows, helping teams transform ideas into project plans and accelerate outcomes
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Atlassian.
Gartner, Magic Quadrant for Marketing Work Management Platforms, By Michael McCune et. al, 1 December 2025